Truist resulted from two smaller banks merging to become the 7th largest bank in the nation.
Our challenge was to modernize a traditional, dated banking experience without alienating the current client base.
the example below demonstrates a phased redesign exploration intended to simplify the cognitive load through language improvements and streamlined UX that followed stronger mental models.
Our challenge was to modernize a traditional, dated banking experience without alienating the current client base.
the example below demonstrates a phased redesign exploration intended to simplify the cognitive load through language improvements and streamlined UX that followed stronger mental models.
