lowes.com Landing Page Concept

This page, created for lowes.com, represents one of several projects I collaborated on as Content Strategist. In this case, I worked with various departments to develop the user experience. Pulling data from sales, analytics, focus groups and customer surveys, we chose top items per category, developed hierarchies of information and crafted language to deliver a new set of offerings to both new and existing customers. This is a mockup created in InDesign, not the final page design.